01
One person who does all of it
Strategy, copy, and design, all from me. One point of contact, and nothing lost in the handoffs between four people at an agency.
Full-service email for DTC brands under $1M
Get more revenue from the list you already paid to build
I run your entire email program. Strategy, copy, design, all from one person you can actually reach. And I take a percentage of the email revenue I drive, so my pay depends on your results.
Book a free email teardown →
15 minutes. I'll show you where the money's leaking before you pay me a cent.
Most recent client
Email & SMS went from 1% of revenue to 10% in 23 days.
The problem
Your email is doing a fraction of what it could
You spent money getting people onto your list. Ads, content, a popup that took three tries to get right. Then they sit there. A welcome email that fires once. A campaign when you remember to send one. An abandoned cart flow you built a year ago and haven't opened since.
For most DTC brands under $1M, email brings in 10–15% of revenue. It can sit closer to 30%. That gap is money you already earned and aren't collecting. And you can't fix it yourself. You're busy running the brand.
Where most brands sit
10–15%
Where it can sit
30%
of total revenue from email. The difference is a program built to sell — not a few flows left on autopilot.
How I'm different
Fewer cooks. More revenue. Faster.
02
Revenue, not vanity metrics
I don't send you a report full of open rates and call it a win. Every email is measured on one thing: the dollars it adds to your Shopify revenue line.
03
Live in weeks, not months
No drawn-out onboarding. I build your core flows fast and start sending while an agency is still scheduling the kickoff call.
What I run for you
The whole email program, handled
→ Strategy & segmentation
Who gets what, when, and why. The plan that decides everything else.
→ Core flows
Welcome, abandoned cart, browse abandonment, post-purchase, win-back — the automations that run while you sleep.
→ Campaigns
Launches, promos, restocks, and newsletters people actually open.
→ Design
On-brand emails built in Figma, tested before they send.
→ Klaviyo setup & cleanup
Deliverability, list health, the unglamorous stuff that makes the rest work.
You approve the plan. I build, test, and send. You watch the revenue land.
Client · Armplify
From 1% to 10% of revenue in just 23 days
$43,908
Attributed email & SMS revenue in 23 days — up from $3,474
+1,164%
Attributed revenue growth
10.08%
Of total revenue, up from 1.14%
$38,731
Carried by the flows, per month
$5,975
SMS revenue, from a $0 standing start
Same list. Same subscribers. The difference was a program built to sell.
Klaviyo · Before1.14%
Klaviyo · After10.08%
Some of the emails:
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How we'd start
Three steps, no status meetings
1
Free teardown (15 min)
I go through your current email setup live and tell you the three biggest gaps. No pitch deck.
2
The plan
If it's a fit, I map the flows and campaigns worth building first, ranked by the revenue they'll bring in.
3
Build and send
I build everything, test it, and start sending. You see results in the dashboard, not in a weekly status meeting.
Who this is for
Let's be honest about fit
This is for you if:
- ✓ You're a DTC brand doing under $1M a year.
- ✓ You've got a list and a real product, and email is underbuilt.
- ✓ You want one person who owns email start to finish.
This isn't for you if:
- ✕ You want someone to also run ads, social, and your site (I stay in email).
- ✕ You're shopping for the cheapest freelancer on Upwork.
- ✕ You don't have a list yet (come back when you do).
Who you'd actually work with
It's just me — and that's the point
I'm Johnny. I run email for DTC brands. Strategy, copy, design, all me. I started this after watching good brands treat email like an afterthought while it quietly out-earned every other channel they obsessed over.
I'd rather fix that for a few brands and do it properly than be one more agency spreading itself across fifty accounts. When something goes out with my name on it, it's tested. Typos, broken links, untested sends: those don't happen here.
Questions
Before you book
DTC brands under $1M a year, where email has room to grow.
Both. The whole program, ongoing.
Klaviyo.
Core flows are usually sending within a few weeks of starting.
Want to see where your email's leaking money?
Book the free teardown. 15 minutes, I'll walk through your current setup and show you the three biggest gaps. Then you decide if you want me to close them.
Book a free email teardown →